New Season Our Jewellery

You only need 5 pieces of jewellery on rotation. Our pieces will transform your looks from Day to Night
— Quote Ann Gravesande

What’s Trending Now?

Statement Earrings and Chunky bracelets have made a come back this season. Layering multiple bracelets to complete your looks is always a favourite from our customers and your find these on the catwalk but at SDJ we wear what suit us, simple is ok too fall in love and update your jewellery collection here.

The 2024 trends for SDJ must items in our collection are the Moon rings, and our Hoop earrings. This weeks best sellers. The Jamie hoopsThe Galaxy Moon ring , The Theia Earrings Rainbow, and 11:11 rings are our Top best sellers.


  • Founder

    Ann Gravesande created a luxury jewellery brand based in London. Ann has over 20 years fashion and design experience. Ann started her career in Fashion Retail and managed High street brands such as Topshop, French Connection and Karen Millen. Ann has a degree in Photomedia from Sussex University and studied an Art Foundation at Croydon College.

 

Meet the Team

Discover more about our creative team and connect with them offline. Maybe you want to launch a business. Maybe you want to know more about our community? We’re always looking for new Talent get in touch. Team SDJ X

  • Content Creator & Photographer

    I’ve been working for Superdivajewellery for 5years now. I’m an experienced creative with a demonstrated history of working in the social media industry. Skilled in influence marketing, photography, DaVinci Resolve, Photoshop, and Lightroom. A marketing professional and I’m a freelance Fashion photographer.

 

What People Are Saying SDJ Community

“I love wearing my Superdiva Earrings. Thick Gold Hoops I wear them to the Gym I wear all my jewellery don’t take off it doesn’t tarnish.”

— Sarah 2024

Had a fantastic experience shopping…

Had a fantastic experience shopping with Superdivajewellery! I purchased some earrings before Christmas and have worn them most days since. Incredible quality, durability and glamour! Arrived super quickly, looking forward to shopping with them more!
Highly highly recommend.

“First discovered SDJ at the Black Business Show and started following Ann’s brand from there, I shop in-store at Brixton Village the quality of each piece is outstanding also I can’t find anything like this on the High Street. Get prices and love the packaging”

— Samantha 2024

Loved these rings!!

Loved these rings!!

Comfortable and pretty
Customer service was great!
Thank you :)


“The customer Service from Superdivajewellery was fantastic, really helpful with options for shopping and delivery. I always want to support black businesses and Superdivajewellery provided the perfect earrings for the occasion needed.”

— Simone March 2024

I am so happy with my order

I am so happy with my order, a lovely ring set which fits perfectly, a precious bracelet and my favourite earring of the moment « Melissa earring » I was so hesitant for the ring set about the size so I had to ask them some Information to their Instagram page. The person was very professional and responsive I even asked them a code promo hahah and the person sent me one for me to enjoy my shopping 💝 I really liked their packaging too very aesthetic and easy to carry it in you hand bag which is important to me that was very lovely thank you again I can’t wait to make my next order xxx Melissa ❤️

UPCOMING EVENTS

UPCOMING EVENTS

April/May 2025 TBC

SURPRISE LOCATION

MARCH 1ST AND 2ND 2025

BLACK CULTURE MARKET

Venue BRIXTON

The Department Store

Brixton SW9 8FR


We’re back this Spring Summer for a few longer Events please sign up with our newsletter to be the first to know

OCTOBER 2025

This will be our 5th year showcasing Superdivajewellery and a new Location at London Excel, this Event has amazing panel talks and Headline Speaker is Steven Barlett. This event is a great networking event regardless if you own a business you should not miss this event, the retail space is amazing and the quests speakers are outstanding. Arrive early as there is so much too see. Don’t forget to pick up your free Tote bag. Shop with us and say hi.

Get Tickets Here

MARCH 1ST AND 2ND 2025

Please join us for an inspiring showcase this Spring

If you're looking for gifts, cards, unique prints, jewellery, male grooming kits, skincare, clothes or other original accessories come down! This market truly embodies the community's spirit as well as supports black businesses.


Get Tickets Here