About
SuperDivaJewellery was founded by style guru CEO Ann Gravesande in June 2016. SuperDiva has been born out of a passion for style and Jewellery.
Ann’s career started when she was 16 working for Next in Bond Street London, while studying for her A-Levels in College. Ann continued studying where she specialised in Art and Design and Photography.
The name Superdiva was coined from her close friend’s in college know as the A-Team, many people new Ann as Superdiva because of her love for fashion and not following any trends.
Ann completed her studies by Graduating from University in Photomedia and completed an Art Foundation course at Croydon College.
Her creativity continued in Fashion as a Freelance Photographer.
Ann has been the Store Manager of some of the biggest High street store’s such as Topshop, New Look, Karen Millen,Miss Selfridge and Mikey Jewellery to name a few.
Ann saw an opportunity in the market to ensure all jewellery pieces are unique and won’t turn your necks or fingers green, like jewellery did when she was growing up.
All our pieces are stainless steel, 18k gold plated. PVD vacumm plated.
SuperDivaJewellery is now run by a small team and their excited to see their growth in years to come. The brand is a Black Owned Business in The United Kingdom.
Showcasing a collection that is unique, bold and electric. Each piece will transform any outfit, add a flourish of colour and spruce up your outfit with a touch of sparkle.
Ann is a true believer of the fact that you’re never truly dressed without a perfect accessory. She is always layering a number of her favourite pieces to create the ultimate fashion icon outfit.
Our Journey
June 2016- Present
Our first Pop up store was in 89 Collective Camden, in 2016 the Brand then went on to have various pop ups throughout the years.
September 2021 Sponsored Charlie Kamale Miss World Great Britain
February 2022 first Pop up since Global Pandemic alongside Girls Link Uk
March 2022 launched on Asos Market Place.
June 2022 launched on the app Loanhood on Google Play and Apple App store
Customer’s can loan or rent our collection
September 2022 Won Best Online Jewellery Brand with Lux Life Magazine.
October 2022 showcased at the Black Business Show alongside 200 other amazing brands.Sponsored by HSBC
October 2022 we’ve just announced our partnership with Wolf and Badger.
December 2022 your find us in Gifting area in BOOTS Bromley.
February 2023 launched in Westfields Stratford with BlackPound Day Store
April 2023 Launched on SilkFred
August to October 2023 Summer Residency with Somerset House
October Pop Ups in Warner Brothers with Black Pound Store
October UK Black Business Show Exhibition
October-December launched in JohnLewis Westfields Stratford
December launched in BrixtonVillage Solo Craft Store
Won Best Online Jewellery Brand 2023 with LuxLife
SuperDivaJewellery adds the wow factor to any outfit to help everyone feel confident and make their fashion statement.
Get ready to stand out from the crowd.
Please tag us in all your fashion outfits on our social media pages.